Friday, June 1, 2007

Vincent J. Quatrini, Jr., Named to Pennsylvania Bar Association Task Force On Lawyer Advertising

Quatrini Rafferty managing partner Vincent J. Quatrini, Jr., was named to the Pennsylvania Task Force on Lawyer Advertising by Pennsylvania Bar Association President Kenneth Horoho.

The following is reprinted from the Task Force report:

On June 9, 2006, President Kenneth Horoho, the newly-elected President of the Pennsylvania Bar Association (PBA), gave his inaugural speech to the House of Delegates. During the speech, he outlined the goals of his year in office, and laid out his agenda for the year. One of the key goals was to improve the quality of lawyer advertising, and to return dignity to the legal professions’ dealings with the public.

The formation and the work of the Pennsylvania Bar Association’s Task Force on Lawyer Advertising began with President Horoho’s speech in early June 2006. This report will outline the composition and the work of the Task Force, and will summarize the conclusions and recommendations that were reached as a result of President Horoho’s call to action.

In creating a Task Force on Lawyer Advertising, President Horoho was responding to complaints from many members of the Bar Association concerning the quality of lawyer advertising. Among many lawyers, there has been an increasing concern over lawyer advertising lowering the public’s perception of the profession, and distorting the public’s understanding of the work of lawyers. There was a growing sense that the Bar Association, as a voluntary organization of lawyers, had a duty to protect the public, and to preserve the image of the profession in the eyes of the public. As a result, President Horoho asked the Task Force to study the efforts made in other states, to review their rules and regulations, and to suggest changes to the current Rules of Professional Conduct in effect in Pennsylvania. In addition, he asked the Task Force to consider programs and educational activities that could assist lawyers in advertising in a manner consistent with the Rules, and that would enable the public to protect itself from improper or unethical lawyer advertising and solicitations.

The Task Force met several times and produced their final report in May 2007:

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